Avital Stergold

Avital Sterngold

General Manager, Israel Market @ Fabric


Avital joined Fabric in 2017 and leads all of Fabric’s commercial and operational activities in Israel.

Avital has over 10 years of experience running complex operations in and out of Fabric. She led and built the operation from ground up for Juno, a ride-sharing app that has since been acquired by Gett, and ran the New York operation for Instacart. She also spent over four years as a Project Leader at the Boston Consulting Group where she focused on customer excellence and operations for Fortune 100 companies.

Avital holds a Bachelor of Arts in Politics, Philosophy, and Economics from the Hebrew University and an MBA from Harvard Business School.


By powering every retailer to get closer to their consumers during this rapidly evolving digital age, Fabric is reweaving the urban fabric of cities. We’re deeply attuned to the needs of our retail partners, and we know that your priority is making sure that your customers are always delighted with their purchase.

We’re reshaping the industry so that retailers can meet their customers’ demands for fast fulfillment, at profitable unit economics, at scale. We’re working to bring businesses closer to their customers, embedding fulfillment centers in cities to weave a new urban landscape.

We’ve raised $136 million to date, making us the best-funded player in the industry, and there’s still a lot of work ahead of us. Here’s to getting closer to expand your reach.