Eyal Kaplan

Eyal Kaplan

Head of EMEA Region @ BrandTotal

BrandTotal enables large consumer brands to reverse-engineer their competitors’ marketing strategies.

Eyal focuses on helping its customers – household names in CPG, finance and retail segments – to exceed their marketing KPIs by using BrandTotal’s Agile Marketing Intelligence Platform.

Prior to that, he held various roles over 10 years at the advertising agency UM (Universal McCann), managing online and offline client strategy and media planning, culminating in the role of VP Digital. He also lectures on marketing at the College of Management Academic Studies.

Eyal holds a BA in Marketing from IDC Herzliya and an MBA from Tel Aviv University.