Ido Merkado

Ido Merkado

Head of IoT @ Trax VS Director of product


Ido has over 15 years of experience in building successful software, hardware & AI products. Passionate about technology, People, and building innovative problem-solving offerings.


Trax is the world leader in computer vision solutions for retail. Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately.

Trax has been chosen globally as a strategic partner by over 175 clients in over 50 countries. Some of the world’s top brands such as Coca-Cola, AB InBev, Nestle, Henkel and P&G among others leverage Trax globally to increase efficiency and business growth. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America.