Lihi Pinto

CRO & Co-Founder @ Syte


Lihi is the Co-founder and CRO at Syte, the world’s first end-to-end product discovery platform, powered by visual AI. In 2015, a frustrating chase after an unidentifiable red dress sent Lihi on a mission to make shopping delightful, seamless, and intuitive, and so, Syte was born.

With more than 15 years of experience in entrepreneurship and finance, including her role as VP of Private Banking at Bank Leumi (UK), Lihi has led Syte to the top 1% of fastest-growing SaaS companies worldwide.


Syte is the world’s first product discovery platform. Powered by visual AI, we enable brands and retailers to seamlessly connect shoppers with products they love.