Or Shinhertz

Or Shinhertz

Chief Business Officer @ Oriient IndoorGPS


Currently leading Strategy and Business Operations at Oriient – allowing retailers to easily implement in-store navigation and location-based marketing at the shelf level. Or’s background in the Israeli Tech Ecosystem includes business development, innovation, strategy and operations.

In previous roles Or facilitated partnerships and investments between corporates and startups, as the Global Director of Open Innovation at Tyco/Johnson Controls, and as COO at Nielsen Innovate VC.


Oriient software-only indoor positioning (no WiFi, no beacons) brings in-store navigation to products and shelf-level promotions – recovering lost-revenues & creating an engaging shopping experience.