Ziv Kesselman

Ziv Kesselman

VP Marketing & Digital @ Be by Shufersal

Highly motivated, visionary and performance driven marketing executive with over 20 years of success in leading successful and award winning marketing and advertising campaigns. Consistently succeeds in conducting domestic and Global consumer Marketing strategy and execution . Leading and mentoring top -notch Marketing Organization to achieve targeted sales growth. Strong tech capabilities building Products portfolio and E-com ecosystems to achieve Revenue growth and targets. Skilled at researching new products/ markets, and anticipating/ capitalizing on market trends to propel new business growth and revenues.
Dynamic management career with strong strategic, leadership, problem solving, planning, team building.
P&L roadmap and business management to generate excellent results.
Hands-on approach to team leadership. Excellent communicator and relationship builder

AREAS OF EXPERTISE
Brand Development & Positioning ~ Consumer Research & Insights ~ Mobile gaming and Mobile marketing ~ Strategic Planning Product Development & Introduction ~ Creative Development ~ Media Planning & Buying ~ App store optimization ~ CRM ~ Digital & Social Media ~ Budget Administration & Forecasting